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Understand your customer. Win the account.
eMentor is a groundbreaking knowledge, information, and training tool that delivers the resources you and your staff need to make smarter, faster decisions and stay ahead of your competition. Best of all, this competitive edge is right on your desktop just in time.

Whether you're a credit analyst, lender, training director, or senior manager, your bank can benefit from this new, easy-to-use resource valued by more and more financial services institutions worldwide. No other tool around can match the combination of eMentor's rich content and competitive price. In fact, all of the following eMentor benefits are available at a surprisingly low annual fee that provides you unlimited access across your entire institution:

  • World-Class Content like RMA's "best practices" in credit, lending, real estate, and corporate finance.
  • Cutting-Edge Articles and Reports from trusted sources like RMA, Global Insight, and IBISWorld.
  • Unique Resources such as RMA's Annual Statement Studies®
  • Timesaving Worksheets that are sure to boost productivity.
  • Prospecting Questions designed to help you sound like an expert and make sure you haven't forgotten some important issue affecting a particular industry.
  • Outstanding Value, both in terms of cost and availability.
  • Continuous Enhancements... newer and richer tools and information are added regularly.

Developed by RMA for Financial Services Professionals Like You and Your Staff
eMentor is the first integrated source of information on credit and lending essentials...and on industry details. This online gateway to RMA's industry-leading knowledge and training resources is an effective way to supplement your background and experiences with RMA-developed "best practices" for credit, lending, and risk management, and our growing body of business information resources.

Are YOU a Credit Analyst?
Whether you're analyzing financial statements, assessing industry risks, or preparing debt service analysis, you'll have easy access to information and supplemental training that's complete, up-to-date, and accurate! Sure, you're only one person, but eMentor can make you an "expert" in a whole range of industries. Click into eMentor to review economic forecasts and regulatory issues in an IBISWorld industry report, search "Industry Imperatives" to learn how to analyze financial statements for specific industries, or locate comparative data in RMA's Annual Statement Studies®. Click out and get back to the deal!

Lenders benefit, too!
With eMentor's help, you'll get a better understanding of your prospect's business quickly and efficiently. You'll access the right industry-specific questions to ask in a click of the mouse. In short, you'll have the information tools you need to compete successfully—to offer your clients real-world solutions, become their trusted business advisor, and close the deal.

Now Training Directors and Information Specialists can "do more with less."
With this tool, you'll be able to train new analysts and lenders regardless of their location. You can also provide both new and experienced staff a wealth of information resources—available right on their desktops—to boost their productivity and increase their efficiency! eMentor offers a practical A-to-Z tutorial on credit and lending "best practices," from analyzing nonfinancial risks to dealing with problem loans. Skills assessment questions are embedded throughout each module, and there's even a whole section on understanding the numbers that drive every deal.

Do you manage a Credit Department?
Your challenge is to provide your analysts with the tools they need to stay current in a rapidly changing marketplace so they can produce quality credit analyses in less time. eMentor uses a searchable database and can be accessed directly from a PC or laptop. Click in. Find what's needed. Click out. eMentor is so easy, your staff will actually use it! The end result is exactly what you want your credit professionals to produce: a focused, succinct, and informed analysis of the customer and the loan opportunity.

Chief Risk Officers recognize a good deal when they see one!
You know you can trust this information on commercial credit, operational risk, market risk, and specific industries because it comes from RMA. And you know it's a money-saving deal because you'll pay a single annual fee for unlimited, institution-wide access—no matter how many locations you have and where they are. Every professional can benefit from this easy-to-use resource...to help them increase business while effectively managing risk. What's more, you can use eMentor to distribute your bank's credit policy and procedures manual, as well as in-house "white papers" on industry and risk management.